Title: Digital Marketing Manager
Location: United States (Remote)
Salary/Pay Rate: $110,000/year

Job Description
Platte River Services is a shared services group supporting a multi-state portfolio of companies that span production and retail operations built through acquisitions and growth. Our mission is to deliver best-in-class support, enabling operational growth and superior returns.

PRS is building an enduring, world-class company capable of operating under the standards of a highly regulated pharmaceutical business. Operating under these standards will lead to product and medical advancements that shape the future of marijuana-based therapies in our serviced markets.

As the Digital Marketing Manager at Sun Theory, you will be the strategic force driving online sales and engagement across the company’s portfolio of wellness brands. Responsible for overseeing all digital marketing initiatives—from managing brand websites and e-commerce platforms to executing omnichannel campaigns across organic and paid channels—you will play a pivotal role in accelerating Sun Theory’s digital footprint and enhancing the customer experience.

With a deep understanding of consumer behavior, content strategy, and the latest digital marketing best practices, you will collaborate cross-functionally to develop and implement an integrated, data-driven approach that propels the company’s brands to new heights of online success.

If you are an analytically-minded, performance-driven digital marketing expert ready to make your mark on a fast-paced, mission-driven organization, this is an exceptional opportunity to showcase your talents.

Duties and Responsibilities

• Manage and optimize the e-commerce presence and direct-to-consumer (DTC) sales channels for Sun Theory’s portfolio of wellness brands.
• Oversee the development, content strategy, and ongoing optimization of brand websites to drive engagement, conversion, and revenue.
• Lead the execution of integrated digital marketing campaigns spanning organic and paid social media, search engine marketing (SEM), search engine optimization (SEO), and display advertising.
• Manage all digital ad buys, content creation, and performance tracking across e-commerce marketplaces and other third-party platforms.
• Develop and implement a cohesive social media strategy, including content planning, community management, and influencer partnerships.
• Serve as the primary liaison between internal teams and external digital marketing/development agencies to ensure flawless project delivery.
• Analyze campaign performance data, user behavior, and market trends to continually refine the digital strategy and tactics.
• Collaborate with cross-functional stakeholders to align digital marketing efforts with broader brand and business objectives.
• Stay ahead of emerging digital marketing trends and technologies, proactively recommending innovative approaches to enhance Sun Theory’s online presence.

Disclosure: This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like is not exhaustive, rather it is illustrative of the current essential functions required for the position.

PRS is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, gender identity, sexual orientation, or other legally protected status, or any classification protected by federal, state, or local law.